Innovation Management and New Product Development E.L. James Publication Date: 08 Feb 2012

Publication Date: 08 Feb 2012

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Innovation Management and New Product Development E.L. James Publication Date: 08 Feb 2012The subject of innovation management is often treated as a series of separate specialisms, rather than an integrated task. The main aim of this book is to bring together the areas of innovation management and new product development and to keep a strong emphasis on innovation as a management process. Written in an accessible style, this title sets three key areas for innovation management, managing technology and knowledge, and new product